It's very common in Punjabi cinema to draw conclusions about the success of a film based on its opening day or first week collections! But it's very rare that a film's success is measured based on the number of shows it gets reduced or 'increased' to in the second week! 'Rabb Da Radio', a Punjabi movie, released on 31st March (directed by Tarnvir Singh Jagpal & Harry Bhatti) is one of those few films which has seen a spectacular rise in the number of shows it has been given in the 'second week' in some of the major cities of Punjab, including Tricity! According to Bookmyshow its second week shows are now 68 per day which speaks volumes about the phenonmenal success that the movie has achieved. With no fancy starcast and extensive promotions, the movie's success in both urban as well as rural areas, proves that 'Content is the King' and nothing works better than the 'word-of-mouth'.